SCHD vs. VIG – Schwab Dividend ETF vs. Vanguard Div. Growth ETF

Two popular dividend-focused ETFs are the Schwab U.S. Dividend Equity ETF (SCHD) and the Vanguard Dividend Appreciation ETF (VIG), but they differ more than you may realize. Let's compare them.

First, note that I don't chase dividends. But I recognize that many investors use dividends to supplement their current income, particularly in retirement. Others just irrationally prefer dividend-paying stocks. I even designed a dividend-focused portfolio for income investors. In any case, SCHD and VIG are very popular and take a pretty different approach. Here we'll review these dividend ETFs and explore the differences between them.

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SCHD vs. VIG – Methodology

SCHD is the Schwab U.S. Dividend Equity ETF. It tracks the Dow Jones U.S. Dividend 100™ Index. This index is comprised of 100 stocks with at least 10 consecutive years of dividend payments and a minimum market cap of $500 million. Stocks are then selected for the index by screening for yield, profitability and cash flow metrics, and projected dividend growth. This fund excludes REITs. Individual companies are capped at 4% and sectors at 25%.

VIG, the Vanguard Dividend Appreciation ETF, is comprised of dividend growth stocks – companies with a history of an increasing dividend over time. Specifically, VIG tracks the S&P U.S. Dividend Growers Index. This index was created in 2006, and is comprised of companies with at least 10 consecutive years of an increasing dividend payment. The index It is reconstituted annually. Like SCHD, VIG caps individual holdings at 4%.

Thanks to its earnings screens, SCHD has a tiny bit more loading on the Value, Profitability, and Investment factors. VIG actually has slight negative loading on Value.

Of importance to yield chasers is the fact that SCHD also has a considerably higher dividend yield than VIG.

SCHD vs. VIG – Sector Composition

Notice how SCHD has roughly zero exposure to Utilities and VIG has roughly zero exposure to Telecom and Energy. Both funds exclude REITs. Specifically, SCHD and VIG only have about 17% overlap by weight.

SCHD vs. VIG – Performance Backtest

Both SCHD and VIG are highly liquid and have the same low expense ratio of 0.06%. Here's a performance backtest of these two funds going back to SCHD's inception in 2011:

VIG has slightly outperformed SCHD over the total period, but notice how this was basically due to VIG pulling away in 2025 after recovering faster from the dip early in the year. Prior to that, SCHD was ahead most of the time. These 2 funds delivered a nearly identical risk-adjusted return, and VIG exhibited lower volatility and a smaller max drawdown, which was the March 2020 crash.

SCHD vs. VIG – Conclusion

I created a dividend-focused portfolio that incorporates both of these funds that can be found here.

But remember what I noted in my comparison of VIG and VYM: Vanguard themselves investigated the strategies of funds like these and concluded that their constituent stocks’ performance was fully explained by their exposure to known equity factors like Value, Profitability, etc., so if you don't care about using dividends as income, you may be better off – in terms of total return – by simply investing in products that specifically target those factors, like a small cap value fund.

Keep in mind too that in choosing one of these funds, you may be missing out on some sectors entirely, like REITs for example, which are usually coveted by yield chasers.

Conveniently, both SCHD and VIG should be available at any major broker, including M1 Finance, which is the one I'm usually suggesting around here.

Do you hold either of these ETFs in your portfolio? Let me know in the comments.

Disclaimer:  While I love diving into investing-related data and playing around with backtests, this is not financial advice, investing advice, or tax advice. The information on this website is for informational, educational, and entertainment purposes only. Investment products discussed (ETFs, mutual funds, etc.) are for illustrative purposes only. It is not a research report. It is not a recommendation to buy, sell, or otherwise transact in any of the products mentioned. I always attempt to ensure the accuracy of information presented but that accuracy cannot be guaranteed. Do your own due diligence. I mention M1 Finance a lot around here. M1 does not provide investment advice, and this is not an offer or solicitation of an offer, or advice to buy or sell any security, and you are encouraged to consult your personal investment, legal, and tax advisors. Hypothetical examples used, such as historical backtests, do not reflect any specific investments, are for illustrative purposes only, and should not be considered an offer to buy or sell any products. All investing involves risk, including the risk of losing the money you invest. Past performance does not guarantee future results. Opinions are my own and do not represent those of other parties mentioned. Read my lengthier disclaimer here.